There's little that unites the kitchens made by Snaidero. The Italian company works with many designers, and the results rarely resemble one another. For a new Los Angeles showroom, Snaidero found a building that offered plenty of room, but little personality against which product diversity could play second fiddle. Giorgio Borruso Design solved this disjunction conundrum by taking advantage of the space's high ceilings: The firm installed seven large fabric ribbons, in white and Snaidero's trademark orange, that twist and turn above the model kitchens. The device is a kind of airborne path that transforms the separate kitchen designs into a coherent story. The ribbons converge upon a cantilevered balustrade, too, making for a dynamic sidewalk scene.

Project Name
Snaidero Showroom

Location
Los Angeles

Square Footage
1,900

Architect
Giorgio Borruso Design

Client
Snaidero

Credits

General Contractor
Fountainhead

Structural Consultant
Alferez & Frederick Assoc.

Lighting Consultant
John Brubaker Architectural Lighting Consultants

Photography
Benny Chan/Fotoworks

Ribbon Ceiling Structure
eventscape

Audio & Visual
Ambrosia

Metalwork
CAC Fabrication