MINNEAPOLIS—Because its naming rights tenant cut back on its leasing, the owners of the 650,000-sq.-ft. Accenture Tower are renaming the building as 333 South Seventh Street.

The Dublin-based firm drastically reduced its office needs at the 33-story tower. CBRE, which manages the tower, said the building has undergone a $12 million makeover, including a new skyway connector. Recent investments in 333 South Seventh Street include a fully staffed fitness center that is free of charge to all building employees, a full-service conference center and a staffed underground parking garage with car wash and detailing service. Mona Restaurant and Bar, which can be found on the ground level, is an added amenity for both the tenants and the community.

"We are excited about the name change and we believe it reflects a more inclusive approach for all of the companies located here," said Mark McCary, senior vice president of CBRE, in a statement. "We set out to create an environment where our tenants can prosper and work at their highest level and the result is a stimulating and sophisticated atmosphere."

The name change will take effect on March 31. The building evolution will continue as interior and exterior signs are updated this spring.