New York City – Cushman & Wakefield announced today that Project Pie, a fast casual, custom pizza restaurant, signed a long-term lease at 212 Eighth Avenue, located between 20thand 21stStreets, for the franchise’s first New York City location.

Project Pie will occupy a total of 2,640 square feet on the ground and basement in the building, the former location of Rawhide, the iconic New York City bar. The franchise also has locations in Las Vegas, Nev. and San Diego, Calif.

Cushman & Wakefield’s Alan Schmerzler, Executive Director and Christopher Schwart, Senior Associate, represented Project Pie in the transaction. Peter Braus, Managing Principal, and JP Sutro, Associate, of Lee & Associates represented the landlord.

Project Pie intends to open within six months. The space will undergo major renovation.

“Project Pie wants to make a splash in the Manhattan marketplace and we all feel this is a perfect location for its first NYC outpost,” said Christopher Schwart. “It will be a welcome addition to the neighborhood.”

The owner, James Markham, originally from the East Coast, has been in the pizza industry since 2008, when he opened his first pizzeria in San Diego. He was looking for the right location back East for a long time and finally found it on Eighth Avenue. “It’s a very prominent corner in the middle of Chelsea that is ideal for a new concept pizza restaurant such as Project Pie,” said Peter Braus.

Cushman & Wakefield is the world’s largest privately‐held commercial real estate services firm. The company advises and represents clients on all aspects of property occupancy and investment, and has established a preeminent position in the world’s major markets, as evidenced by its frequent involvement in many of the most significant property leases, sales and assignments. Founded in 1917, it has 253 offices in 60 countries and nearly 15,000 employees. It offers a complete range of services for all property types, including leasing, sales and acquisitions, equity, debt and structured finance, corporate finance and investment banking, corporate services, property management, facilities management, project management, consulting and appraisal. The firm has more than $3.7 billion in assets under management globally.

Lee & Associates NYC (Lee NYC) is the New York office of Lee & Associates. Lee NYC provides the full array of corporate advisory and commercial real estate services, including office and retail brokerage, sales and investments, and project and property management. It has over 75 real estate professionals in its 600 Madison Avenue headquarters office.

Lee & Associates Commercial Real Estate Services was founded in 1979 in Los Angeles and has since grown to include over 750 real estate professionals in 48 offices throughout the US.