The U.S. hotel industry reported mixed results in the three key measurements during the week of 14-20 February 2010, according to
In year-over-year measurements, the industry's occupancy ended the week with a 2.4% increase to 55.4%. Average daily rate (ADR) dropped 4.4% to finish the week at $95.81. Revenue per available room (RevPAR) for the week fell 2.2% to finish at $53.04.
The luxury segment reported the largest RevPAR increase, up 1.1% to $161.06, followed by the upper upscale segment with a 0.2% increase to $90.01.
Among the Top 25
Seattle reported the smallest ADR decrease among the top markets, falling 0.8% to$106.16. Anaheim-Santa Ana, Calif., posted the largest ADR decrease, falling 19.8% to$92.95, followed by Tampa-St. Petersburg, Fla. (-14.8% to $95.58), and Phoenix (-13.6% to $118.62).
Three markets experienced double-digit RevPAR increases: Seattle (+16.7% to $67.29); San Francisco/San Mateo, Calif. (+11.6% to $86.87); and Boston (+10.3% to $61.31). Anaheim-Santa Ana ended the week with the largest RevPAR decrease, falling 18.7% to $59.58. Three other markets posted RevPAR decreases of more than 10%: Houston (-16.5% to $53.01); Tampa-St. Petersburg (-13% to $63.86); and