(Bloomberg)—Amazon.com Inc.’s splashy takeover of Whole Foods, complete with deep price cuts, brought a surge of publicity to the chain. But it hasn’t been clear how many customers actually came out to the stores.
Now we have a better sense of that, based on data from Foursquare Labs Inc.
The grocer saw a traffic bump of 25 percent nationally in the first two days after the Amazon takeover, compared with the same period a week earlier, according to data from the technology company. At stores in Chicago, the customer surge was even higher: 35 percent.
To contact the reporter on this story: Craig Giammona in New York at [email protected] To contact the editors responsible for this story: Nick Turner at [email protected] Lisa Wolfson
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