The big picture of U.S. retailing is exactly that—big, with more than $3.7 trillion in spending taking place in 2013. This excludes automotive, tobacco and fuel sales, categories that sometimes get thrown into the overall retail mix and increase retail spend to approximately $5 trillion. Online sales represent roughly 8.4 percent of all retail sales, or roughly $250 billion. This number has been growing at a much faster historic rate than sales at traditional brick-and-mortar retail. ...

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