The new Urban Outfitters flagship store in Herald Square in New York City represents a new breed of retail venue. Urban Outfitters refers to the new location as a “cultured commerce and community project.” These words are fitting because it is much more than “retail” and a lot more about how you might fully bring a brand to life. In an era when the Internet threatens to commoditize products, this store strives to be something that consumers needs to visit and ...

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