“Sustainability is the ROI-driven opportunity to use energy efficiency, environmental sensitivity, and related green best practices to optimally manage lifecycle occupancy costs and enhance commercial real estate property values. As if that isn't enough, sustainability creates marketing differentiation opportunities, proven productivity gains, enhanced personnel recruiting, and other metrics of competitive advantage such as faster-up times for vacant space.”—Geoff Kasselman
As SIOR’s LEED AP, Geoff Kasselman is also the president and CEO of Op2mize, a real estate services firm built on the premise of Sustainable Intelligence. Op2mize bundles traditional real estate fundamentals with best practices in sustainability and innovation. Kasselman is also a Cisco Systems registered partner and a Realcomm Technology advisor. During his 26-year career, he has completed more than 1,000 projects totaling in excess of $1 billion. He has received numerous industry accolades, including the Largest Dollar Volume Transaction, Industrial Award from SIOR-and the Commercial Forum Broker of the Year Gold Award from the Chicago Association of Realtors. Kasselman is an accomplished author and public speaker, currently serving as the chair of SIOR’s digital media and communications committee. He is also a past president of both AIRE and SIOR-Chicago.