In today’s digitally connected world, guests’ desire for access to the Internet during their
In the J.D. Power and Associates 2010 North America Hotel Guest Satisfaction Index Study, 77% of guests indicate the in-room Internet connection they use is Wi-Fi, compared with just 55% in 2007.
Approximately 55% of hotel guests in this year’s study stayed at a hotel whose brand advertises free Internet connection for all guests. Among brands that do not offer this service free to all guests at every
Offering complimentary Internet access varies greatly by segment. While it is limited in the luxury and upscale segments, most brands in the midscale limited service and extended-stay segments include Internet access in their room rate.
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